編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 4188 | Soren Chemical: Why is the New Swimming Pool Product Sinking? (Brief Case) | Rangan, V. Kasturi;Yong, Sunru | Marketing | Marketing Management( GMBA7003 ) |
2 | 9-106-006 | Kansai Digital Phone: Zutto, Gaining Japanese Loyalty | Martinez-Jerez, F. Asis;Dillon, James R. | Marketing | Marketing Management( GMBA7003 ) |
3 | 9-510-034 | Slanket: Responding to Snuggie''s Market Entry | Deighton, John;Kornfeld, Leora | Marketing | Marketing Management( GMBA7003 ) |
4 | 9-511-134 | Nanda Home: Preparing for Life After Clocky | Ofek, Elie;Avery, Jill | Marketing | Marketing Management( GMBA7003 ) |
5 | 9-712-438 | Sustainable Tea at Unilever | Henderson, Rebecca M.;Nellemann, Frederik | Marketing | Marketing Management( GMBA7003 ) |
6 | 9-911-033 | Online Marketing at Big Skinny | Edelman, Benjamin;Kominers, Scott Duke | Other | Marketing Management( GMBA7003 ) |